Esquire’s E-Ink Cover

I just read that Esquire magazine’s 75th Anniversary issue will have an E-Ink cover that should animate for several months. Here is a video of what the cover will look like:

Pretty amazing stuff! I can’t wait until all magazine’s ship with E-Ink. Oh wait… maybe I can. Can you imagine an entire newsstand filled with flashing, animating magazine covers? GAH! Maybe we should push for something more like the Kindle as the ideal solution.
Anyway, this is pretty cool tech.