Ageia PhysX card

Manju Hegde, Ageia’s CEO, gave an interview to GameSpot in which he says this:
   The PhysX processor is expected to be in add-in cards by
   this Christmas at a retail price point of $249-299.
Ummmmmm are you serious? What is he smoking? Can I have some?
He better have some damn serious compelling games coming out for Christmas in order to justify that price point!