Gold medalist uses his 15 minutes… wisely

Here’s a surprising and heart-warming story from the Olympics.
Joey Cheek, a speedskater from North Carolina who won a gold medal, decided to use his press conference for purposes bigger than himself.
“I am going to be donating the entire sum that the USOC gives to me … to an organization that Johann Olav Koss started in 1994, and I’m going to be asking all the Olympic sponsors that have given hundreds of millions of dollars if they can match my donation to a specific project.”
Here’s a similar article at the New York Times (reg required). And a link to the organization, Right to Play.