Link to CNET article
Video game publisher Electronic Arts said Monday it has signed a 15-year licensing deal with sports broadcaster ESPN, giving it the rights to use the network’s brand and to develop new games based on ESPN properties.
The deal strikes a further blow against what was EA’s chief competition in the sports market, the line of games from Sega Sammy Holdings and Take-Two Interactive Software, which previously held the ESPN rights and used the ESPN name.
However, at least initially, any potential changes to the EA sports games will be more subtle.
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More Electronic Arts growth