Comments on: Apple hates middleware http://www.satori.org/2010/04/apple-hates-middleware/ Mark DeLoura's happy place. On games technology and other things. Sat, 14 Jan 2012 21:24:09 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Chris Melissinos http://www.satori.org/2010/04/apple-hates-middleware/comment-page-1/#comment-1040 Chris Melissinos Fri, 07 May 2010 16:13:08 +0000 http://www.satori.org/?p=895#comment-1040 Well, the Flash tax on processor performance is definitely a bad thing, along with massive battery drain. Focusing on HTML5, especially on a platform that has such broad appeal and user base, is fantastic for standards moving forward. However, I think the issue Apple has with Adobe is much more pedestrian. If you look at Adobe's site for their cross platform tools, they mention that they have partnered with a 3rd party in-app advertising service for developers to use. This, basically, cuts Apple out of sharing in ad revenue generation. Seeing this, it is not surprising that Apple would come out against any 3rd party framework for their platform. This seems like the most logical reason and everything else is window dressing :) Well, the Flash tax on processor performance is definitely a bad thing, along with massive battery drain. Focusing on HTML5, especially on a platform that has such broad appeal and user base, is fantastic for standards moving forward. However, I think the issue Apple has with Adobe is much more pedestrian. If you look at Adobe’s site for their cross platform tools, they mention that they have partnered with a 3rd party in-app advertising service for developers to use. This, basically, cuts Apple out of sharing in ad revenue generation. Seeing this, it is not surprising that Apple would come out against any 3rd party framework for their platform. This seems like the most logical reason and everything else is window dressing :)

]]> By: themadpeacock http://www.satori.org/2010/04/apple-hates-middleware/comment-page-1/#comment-1027 themadpeacock Mon, 03 May 2010 16:24:16 +0000 http://www.satori.org/?p=895#comment-1027 I think that Apple blocking Flash (for now) is great for everyone. For all the windows users who value app choice and platform openness; those of you that want hundreds of hardware add-ons, a wide selection of different handsets, backwards compatibility, zero obsolescence etc. there is great news. Google has made a fantastic open smartphone OS and there are some amazing devices from multiple vendors that run it… GO, enjoy! And for Google there is great news; most people apparently prefer the windows philosophy of open platform, quantity over quality, so very soon I predict Google phones will outnumber iPhones and Android Apps will outnumber iPhone apps as all the Windows developers and users migrate from iPhone. For Apple fans who use Apples products because the software is tailor made for the hardware and the user experience guidelines are strict and the focus is on simplicity this is also great news; many of the people who are always pressuring Apple to be more open will be leaving soon so Apple wont be under constant pressure to abandon the one thing that has made them so successful.. Putting the user experience, not the developer community first. Everyone wins!! I think that Apple blocking Flash (for now) is great for everyone.

For all the windows users who value app choice and platform openness; those of you that want hundreds of hardware add-ons, a wide selection of different handsets, backwards compatibility, zero obsolescence etc. there is great news. Google has made a fantastic open smartphone OS and there are some amazing devices from multiple vendors that run it… GO, enjoy!

And for Google there is great news; most people apparently prefer the windows philosophy of open platform, quantity over quality, so very soon I predict Google phones will outnumber iPhones and Android Apps will outnumber iPhone apps as all the Windows developers and users migrate from iPhone.

For Apple fans who use Apples products because the software is tailor made for the hardware and the user experience guidelines are strict and the focus is on simplicity this is also great news; many of the people who are always pressuring Apple to be more open will be leaving soon so Apple wont be under constant pressure to abandon the one thing that has made them so successful.. Putting the user experience, not the developer community first.

Everyone wins!!

]]> By: Julien Koenen http://www.satori.org/2010/04/apple-hates-middleware/comment-page-1/#comment-1016 Julien Koenen Fri, 30 Apr 2010 06:21:03 +0000 http://www.satori.org/?p=895#comment-1016 I think he (Steve) talks more about what I would call cross platform application frameworks that make cross platform development easier. These are bound to abstract from the target platform and therefore mostly don't allow the same access to platform-specialties. The danger with that could be (from Apples perspective) that you as a customer don't see a difference between an Application on the i{Pad,Phone,Pod} compared to an Android/MS Phone and therefore they loose their important usability-advantage. I can sympathize with that a little bit (I work as a engine programmer for a game development company that does cross platform games) because you always loose some of the specific platform advantages when relying to much on common abstractions. cheers Julien I think he (Steve) talks more about what I would call cross platform application frameworks that make cross platform development easier. These are bound to abstract from the target platform and therefore mostly don’t allow the same access to platform-specialties. The danger with that could be (from Apples perspective) that you as a customer don’t see a difference between an Application on the i{Pad,Phone,Pod} compared to an Android/MS Phone and therefore they loose their important usability-advantage.

I can sympathize with that a little bit (I work as a engine programmer for a game development company that does cross platform games) because you always loose some of the specific platform advantages when relying to much on common abstractions.

cheers
Julien

]]> By: archie4oz http://www.satori.org/2010/04/apple-hates-middleware/comment-page-1/#comment-1014 archie4oz Fri, 30 Apr 2010 02:04:19 +0000 http://www.satori.org/?p=895#comment-1014 Subtle distinction, he's not blocking middleware, he's blocking particular forms of cross-platform middleware solutions. Subtle distinction, he’s not blocking middleware, he’s blocking particular forms of cross-platform middleware solutions.

]]> By: Markus Nigrin http://www.satori.org/2010/04/apple-hates-middleware/comment-page-1/#comment-1013 Markus Nigrin Thu, 29 Apr 2010 18:54:17 +0000 http://www.satori.org/?p=895#comment-1013 This is a great, forward looking view. Because Jobs tries to make a point that Flash was developed originally for a different environment. While this is true, what Mark points out is that Middleware needs to evolve and typically does. I never heard Adobe claim they are not aware of that plus they seemed very willing to take that challenge on. And as pointed out in the post, that's how partners would typically work together and overcome technical challenges. Besides, I'd like to make a point that Apple's success really has shown that "mass matters" in an appstore environment. Broad offer of good quality horizontal and vertical apps is what makes a smartphone sell. How many of those 200k apps are really so leading edge that they can't be done with a Middleware toolset? Only the tip of the iceberg, there is a bunch of good quality apps out there that I use daily that could easily be done on a middleware platform, because they mainly make certain content accessible for me. As a user, I don't care. But as a dev, I care a lot. I consider it as a fundamental right to choose my tools. And choosing the right tools for the right projects is not only the smart thing to do, it is an essential survival strategy :) This is a great, forward looking view. Because Jobs tries to make a point that Flash was developed originally for a different environment. While this is true, what Mark points out is that Middleware needs to evolve and typically does. I never heard Adobe claim they are not aware of that plus they seemed very willing to take that challenge on. And as pointed out in the post, that’s how partners would typically work together and overcome technical challenges.
Besides, I’d like to make a point that Apple’s success really has shown that “mass matters” in an appstore environment. Broad offer of good quality horizontal and vertical apps is what makes a smartphone sell. How many of those 200k apps are really so leading edge that they can’t be done with a Middleware toolset? Only the tip of the iceberg, there is a bunch of good quality apps out there that I use daily that could easily be done on a middleware platform, because they mainly make certain content accessible for me. As a user, I don’t care.
But as a dev, I care a lot. I consider it as a fundamental right to choose my tools. And choosing the right tools for the right projects is not only the smart thing to do, it is an essential survival strategy :)

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