Xbox: Okay, maybe we were a bit off

I like how today Peter Moore outlined Xbox’s vision of 100 million players. I know the game industry has a short attention span, but what happened to J Allard’s claim that they would reach 1 billion players, as they said at E3 2005?
   J Allard: In the HD era, we are going to reach 1 billion people with our medium. (Cheers, applause.)