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August 31, 2006

On PS3 and Blu-Ray

My good friend Ozymandias has been going off lately about the decision to put a Blu-Ray drive in the PlayStation3. Aside from the fact that he works for Microsoft, I really don't see how he could argue that the Blu-Ray drive is not exactly the right move for games on PS3, when it comes to capacity. Here are two reasons why.

The Historical Perspective

At the beginning of the lifecycle of PS2, most games shipped on CD-ROM. These discs fit up to about 700MB of data. At the current stage of PS2, there are a few games that have shipped on DVD-9 discs. These dual-layer DVDs can hold up to 8.5GB, but one can assume that they are holding at least 4.7GB of data (the size of a single-layer DVD), or the publisher would have chosen to ship them on DVD-5.

So across the lifespan of PS2 so far, games have spanned a range of nearly 700MB to just over 4.7GB, or somewhere around a 7x size increase.

For the sake of argument, let's say the *average* game lands around 2GB right now. This would seem to indicate that conservatively we'd want to use a media format for PS3 with a maximum capacity of at least 7 x 2GB, or 14GB. That won't fit on a dual layer DVD. The only logical choices are HD-DVD or Blu-Ray. A single layer Blu-Ray disc is 25GB. Seems like this a good choice from a historical standpoint.

The Content Perspective

Let's keep running with our 2GB average game size. Relatively little of that data is game code; most of it is vertex data, texture data, audio, and video.

The number of vertices that Xbox360 and PS3 can crunch compared to the previous generation is at least 4x. 4 x 2GB is 8GB, Which would put us at a DVD-9 size if all the data were vertices. (Of course, it isn't.)

The texture resolutions have increased closer to 16x, which would push us to 32GB if all that data was texture. Yikes!

Audio on PS2 was mostly stereo, two channels. PS3 is 5.1. That's a 3x size increase without even considering fidelity.

Default video format has moved from 480i, or roughly 640x480 at 30 frames per second (9.2 million pixels per second), to 720p. 720p is 1280x720 at 60 frames per second (55.3 million pixels per second). That's about a 6x size increase. 6 x 2GB would again push us over the DVD-9 size.

And remember we're just doing back-of-the-napkin calculations here of an average 2GB game. We have 4x, 16x, 3x, 6x multiplied by 2GB. Perhaps an average game could squeeze onto a DVD-9. But the fact that this is an average means that many games are much larger. How can they possibly fit onto the Xbox360's DVD-9 long-term?

Plus ideally, shouldn't game developers feel they have enough room on disc that it doesn't constrain them? We want them to create amazing experiences, not mediocre ones. Why wouldn't you go with a larger capacity format than DVD-9?

The Other Sides of the Coin: Throughput and Market Demand

Admittedly, Blu-Ray looks dicey from several non-capacity angles. Blu-Ray movies require a 1.5x Blu-Ray drive, or 54Mbits/second. Sony announced that PS3 uses a 2x BD drive, which is 72Mbits/second or 9MB/second. The Xbox360 uses a 12x DVD, which should give it about 16MB/second. That is significantly faster for games and will result in shorter load times. And that 12x DVD drive should be a whole lot cheaper. (Note that the PS3 drive will do 8x DVD, and even that is faster than 2x BD.)

Of course the big play from Sony is that Blu-Ray will not only be popular for games, it will also be popular for movies. One of the reasons the PS2 initially sold so well in Japan is that it was very inexpensive for a DVD player. But unfortunately we're just a bit early on Blu-Ray awareness at this point for something similar to likely happen with PS3.

According to Wikipedia, DVD players launched in Japan in 1996. They came to the US in 1997, and by the spring of 1999, DVD players had reached down to the $300 price point. PS2 launched in the US in 2000.

Contrasting that with Blu-Ray, BD players launched in Japan in 2003. They really didn't hit the US significantly until this year, 2006. BD players currently are around $1000 in the US. And the PS3 is launching this year, 2006. From one perspective PS3 is launching just one year earlier than the time from DVD launch to PS2 launch in Japan. But Blu-Ray drives and discs have been very sparse so marketplace awareness is slight - it is more accurate to compare against the BD launches of 2006, which would make Blu-Ray for PS3 significantly earlier in the marketplace than was DVD for PS2.

The result is that the Blu-Ray drives for PS3 are expensive, and the demand for Blu-Ray movies in the marketplace has not flowered open yet. PS3 could stoke that fire, but it doesn't seem likely that Blu-Ray will significantly drive sales of the PS3 beyond a small hardcore market, in the short term.

...

It seems the decision to include Blu-Ray on PS3 must have been a difficult one. Long term it seems like a smart move, at least from the perspective of capacity. But short term that decision has definitely had some striking ramifications for PS3.

It's an interesting play, and not one that can be quickly categorized as the "right" or "wrong" thing. :-)

Now don't get me started about the idea of shipping an HD-DVD drive for Xbox360!

August 29, 2006

Three under 30

If you don't know these people, you should! Upcoming game industry titans. Mark my words!

PS3 appears in Germany

Introduction to the PS3 retail unit, on Game Trailers today. Video below.

There's also an interview with SCEA president Kaz Hirai on CNet.com. No commentary from me on either of these!

August 25, 2006

Traveling man

I recently made the trek northward to Seattle to visit a few game console manufacturers... surprisingly enough, they both let me in the front door! Thanks guys!

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August 24, 2006

Lunch by the Bay

Yesterday at lunch I walked down and picked up a salad from my favorite little local deli. I was thinking about coming straight back to the office - that is, until I realized there was a ball game going on!

I strolled over to the spot where I have been having lunch on the rocks by the San Francisco Bay, a location that has a nice view of the baseball stadium. Listening to the crowd roar while having my lunch there in the sun was fabulous.

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While eating lunch I saw the usual array of kayaks and small pleasure craft hanging out in McCovey Cove, waiting for Splash Hits (home runs that land in the bay). But there was one amazing, futuristic boat that came in while I was there, and it hung out for awhile. All the kayakers were attracted to it like flies to honey... (apologies for the lousy cell phone pictures)

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The logo on the side of this boat said "Earthrace". Sure enough, this boat is part of something called the Earthrace, an attempt to circumnavigate the globe in a powerboat using renewable fuels. Very cool! Check out their website for more pictures of this amazing looking boat. :)

What a nice way to spend lunch!

August 22, 2006

Tornado Generator

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I love this little machine at the San Francisco Airport. It's in a section at the end of the concourse for United flights, where there are a few science-oriented toys for kids. Every few minutes, if not disturbed, a tornado will form in the smoke. If someone walks past the machine, the breeze they create will slowly push the base of the tornado off the platform and dissipate it. So cool. :-)

There's another good picture of a machine like this from the Exploratorium, here on flickr.

August 19, 2006

Good Wired article on Sony

There's a sizeable article in this month's Wired magazine on Sony and the PlayStation3. It's basically a broad piece talking about how the PS3 is an expensive box, how it tries to appeal to many divisions of Sony as well as to many different consumers, and also endeavors to push forward Blu-Ray in a similar manner as the PS2 pushed forward the DVD format.

They call out Howard Stringer's "Sony United" philosophy and point out how it is reminiscent of "Transformation 60" and other previous efforts to reinvigorate the company.

When I was an employee of Sony I will admit that I was a huge fan of the philosophy "Sony United". It is clear to everyone who works with Sony or in Sony that the company is a loose collection of nation-states, sometimes with competing interests, and it does not operate as a single cooperative entity. The PSP hardware was one shining example of Sony's divisions cooperating with each other to achieve a common goal - various pieces of the machine were created in various divisions throughout the company. However, long term, can anyone really say that the PSP has seen that same cooperation post-launch? Where is the UMD player for my home AV system? Why can't I plug my Memory Stick Pro Duo from my camera directly into my PSP and view all the pictures and videos? And what happened to Sony Connect?

It's not clear to me that the "Sony United" philosophy ever moved beyond Howard Stringer and press releases. If it had, the company would certainly be much stronger, as it is not just a wonderful idea - it is actually something that could make Sony a powerhouse again. Sony as a company is full of smart and creative people, and its span across electronics and media, as well as its span across the globe, is what gives it an edge over other companies that attempt to focus in a single product area or operate out of a single location. But it takes strong leadership AND getting all the subsidiaries aligned in order to shift the organization. That last part... when will it happen? Will it be in time? I sure hope so.

Check out the Wired article, on a newsstand near you.

August 18, 2006

Mike Wallace embarrasses the U.S.

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As if things could get any worse (oh okay, I suppose they could), 60 Minutes' 88-year-old correspondent Mike Wallace recently traveled to Iran to interview President Mahmoud Ahmadinejad.

If you google this interview, you'll find all sorts of opinions about it. Largely, they paint Iran's president as a kook. Of course they do, everyone already has an opinion about this situation. It's harder to open a mind than it is to close one. If you read the interview, you'll get a good idea of what was said.

What you won't get though, is what an arrogant jackass Mike Wallace was to President Ahmadinejad. That the president kept his cool is a testament to his tolerance and statesmanship.

Don't get me wrong; Iran's president has been reported as saying a lot of things which seem a bit out there. But frankly, after hearing this interview, I realized some of them are - as usual - mistranslations or interpretations. Not all of them, certainly. But hearing Ahmadinejad's words on their own helps one to get a sense of where he is coming from, if you have an open mind. Read the interview and judge for yourself. You should at least know why Gingrich says it is World War III.

But Mike Wallace... come ON. Show some respect for foreign leaders, even if you clearly DON'T respect them.

August 15, 2006

Having fun at Gamefest

I'm having a great time at Microsoft's Gamefest. I have SO much to learn, which of course makes me incredibly happy. I love learning new things. :-)

The size of this conference is comparable to the Austin Game Conference, or Montreal International Game Summit. I think arguably this is the second largest developer event in the world. With nearly 100 distinct talks, these guys have done a great job in putting on a very pro event with few speedbumps.

It's been fun meeting all my old "enemies" and bonding over shared frustrations and experiences. We're of course all facing the same problems - this should be no surprise but of course always is. Similarly I suspect to other "enemies" in the world, whether it's opposing industry forces or opposing political forces. It always seems that when enemies sit down with an open mind, they find they have a lot of things in common. Why don't people do that more often? :) I know, I know, people like to hold onto their positions and ideals and an "open mind" is truly hard to find. But I'm an idealist. I suppose that's the position that *I* will always hold onto. :-)

From overcast Seattle... ---Mark

August 13, 2006

Getting ready for Microsoft Gamefest

I arrived in Seattle today. The airports weren't bad at all; they weren't too bad Friday evening either, when I returned to San Francisco from Los Angeles. It is aggravating to have to leave fluids behind, as it makes carting around contact lens fluid in those lousy flip-top containers pretty much impossible. In San Francisco I saw a tour group of young chinese girls forced to leave behind many hundreds of dollars worth of perfumes and lotions. No doubt they were pretty frustrated, too.

I'm in Seattle a few days for the Microsoft Gamefest, and then meetings. This is my first time at a Microsoft event, and I'll admit it, it feels WEIRD. I've seen the game industry from the Nintendo side, and from the Sony side, and of course several times as an impartial party. But overwhelmingly I've always had Microsoft as the "other", so to attend one of their conferences just feels a little odd. They have a great slate of talks, and a huge number of middleware vendors - I'm sure it'll be a great conference. I'm enjoying getting used to be impartial again, and worrying instead about just making great games.

If news on the Internet is accurate, one of the things Microsoft will talk about tomorrow is XNA Game Studio Express. I'm not completely clear what this is, but if it follows on from the excellent Visual Studio Express products (free compilers and debugging environments for Windows), I have no doubt it'll be great. The description in the CNet news article describes it as a way for developers to create games for the Xbox Live Arcade service, among other things. I suspect it's really just an "Express" version of the XNA suite, which I haven't seen anyone use yet. But frankly I haven't quite sorted out what the XNA suite is, so maybe I'll figure that part out first. In any case, this is being pitched to the press as something akin to Sony's Net Yaroze project, which enabled developers to create games for PlayStation using a mostly-complete development kit. If Xbox is first to the line this generation with a solution for hobbyist developers to program Xbox360, that'll be another feather in their cap. It would be amazing to see a day where hobbyists can advertise their games in a channel on Xbox Live Marketplace, and receive points for sales to their friends. Can it happen? One can hope.

I've been sick for about a week and so this post is perhaps not the most coherent ever. :-) Lots to do, lots to think about lately. Which is really nice, I must admit!

If you're here in Seattle for Gamefest, I hope to see you over the next few days!

August 09, 2006

Full Color Hologram

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My former co-worker Guy sent along a link to this amazingly cool tech. I wonder, was it at Siggraph?
It looks like a full-color hologram on a roll-up translucent film. How awesome!

Hooray for Global Warming

This is a pretty stunning article. At first I thought this was sarcasm. "Hooray for Global Warming!", the editor of the National Review says. "Global warming is great."

In response to criticism that some areas of Florida and Manhattan will go underwater, James Robbins says, "...we cannot, we will not let this happen! A wall I say!" Are you kidding me? Um, remember New Orleans?

I don't know what to say. This article pretty much stands on its own. :-)

Average Gasoline Prices Graph

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The graph on this page has a specific agenda in mind, but I think it's interesting to have a look at just for the sake of the information in the graph itself. How gas prices have soared! Check it out.

August 07, 2006

Suzuki Vitara Base Jump commercial

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Is this a long lost cousin? A few people have commented that the fellow in this Suzuki Vitara commercial (Dave Barlia) looks a lot like me. Strangely, he kind of sounds like me too. Hmmmm.
You be the judge!
Here's the YouTube video. And the Making-of video.