Xbox 360?

Did you see the Madden Next-gen teaser over the weekend? Have you been keeping an eye out for Xbox360 images from the game? The E3 hype has started. URnotE! (Who remembers THAT advertising campaign?)
What do you think of the MTV ad campaign, or the Xbox360 logo? Yeah, who knows if that logo is real, right? But it is interesting.
That logo reminids me a lot of something. But I’m having trouble placing it.
Is it the Dreamcast logo that it reminds me of?
Nope. Is it the Ubisoft logo?
Hmmmmm. Perhaps. I’m not sure. What am I thinking of?
[Thanks to Bret Mogilefsky for the links!]