Okay, I was just complaining about the huge amount of advertising at the SF Giants’ stadium. Then today I read that Major League Baseball is making a deal to get $3.6 million total for printing Spider-Man 2 logos on the bases. What the heck??
I don’t know about you, but I can’t even SEE the top of the bases when I’m in the stands. What a stupid idea!
MLB’s justification was classic: “One thing that came out of the research is that we have a huge opportunity with kids, to bring them into the game. We needed to engage them in relevant and meaningful ways … The reason we embarked on this relationship with Sony (Columbia’s parent company) and Spider-Man 2 is the fact that the brand equity of Spider-Man and Major League Baseball marry up perfectly.”
The good news is that due to the complaints of fans, they’ve removed the ads on the bases. But we still get this to enjoy: